What are some of the services and products that everyone knows about, but when you open the lid, you find a very surprising business model?

 In terms of business that I've heard is surprising, it 's a business model called "Yazawa Eikichi" .

It may be a well-known story, but Eikichi Yazawa is said to be in the business of selling Yazawa towels , not CDs or live performances.

Ei-chan tours around Japan with live tours throughout the year, and her main source of income is product sales, with towels having the highest profit margin.

For that reason, Ei-chan has a factory that specializes in producing towels, and it seems that he uses the new towels made there for his live performances in each region of his tour. And you sell towels to the rushed fans. Moreover, there are multiple types with different colors and sizes.

If you buy a towel once, shouldn't you use it again? You might think so, but at Ei-chan's live, it doesn't work that way. Of course, there are towels with favorite designs. However, every live is a once-in-a-lifetime chance. It is a blissful act for fans to hold a towel that matches the stage and wish for a live performance with Ei-chan.

Now, those who know business as usual have a question here.

Product sales always require delicate judgments in inventory management. As for the number of towels sold, if you count back from the number of purchases at each live performance, you can predict to some extent. However, towels that are only used for one season or one live show, and if you prepare multiple designs, the popularity will inevitably differ depending on the preferences of the buyer. There will be leftovers. Isn't there a lot of waste products?

Ordinary people would think so. However, even in such a place, there is no omission of Yazawa.

Ei-chan stands on stage with the latest towel on her shoulders for each live performance. Since it's a live performance, I have to change places to wipe off the endless sweat. Here Yazawa takes a certain strategy every time. During the break, he asks the shop about the sales of the towels, and puts on the towel that sells the least and goes on stage again.

Then, the unpopular towels will sell out in no time.

As expected of Ei-chan, what you do is rock.

In other words, "Yazawa Eikichi" seems to be a rock star who sells towels at the finest live performances, which is a rare business.